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The Digital Business Kit for Retailers

mod-arrow Myths and Facts



  1. B2B vs. B2C
    There isn’t much difference between B2B and B2C tools.
  2. We need an expert to manage all this.
    A normal business person can’t figure all this out.
  3. Technology takes out the personal touch
    You need to meet in person to have a successful B2B deal.



  1. There is significant difference in most areas – the best options for social media is LinkedIn. Supply chain management is uniquely B2B as well.
  2. You can acquire easy-to-use tools. If you know Excel you can download tables to automate the set up. You may want to hire someone to help you set-up the eSolutions but using it once set up is easy.
  3. It helps. But it is increasingly more common to meet, demo, sell and care for clients online. In fact having a better management system can encourage a healthier buyer/seller relationship.