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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will identify the type of Business Intelligence that can be accessed to inform their business plan. [printfriendly]

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Customer Relations Management (CRM) System

 

Customer relationship management systems are also a rich source of business intelligence.

You can gather data on how frequently customers are purchasing certain types of products, sale times and staff performance, as well as other customer behavior.  You can use this information to analyse and create business strategies that will better target your customers, provide increasingly effective service to and hopefully increase sales.

Visit the Customer Support module for more on this topic.