Retailers will identify the type of Business Intelligence that can be accessed to inform their business plan. [printfriendly]
It is predicted in 2015 and 2016 the rise of mobile device used in retail e-commerce, cloud computing, use of near field technology and devices such as tablets on the retail floor will provide an increasing amount of data for retail organizations to use in making business decisions. (source:Techradar)
Key trends in business intelligence include:
Better dashboards: For existing data collection areas such as Google, social media etc. See the resource page for links and resources.
Cloud: As more applications go to the Cloud it makes it easier for small businesses to access and combine data into usable dashboards. There are an increasing number of dashboard applications being launched that are free to low-cost. Keep an eye on these.
Mobile: The mobile space will continue to have huge impact on the retail industry and on business intelligence. Data coming from customer mobiles on how they interact with your brand and the ability to access their profiles when they are on your website and in your store, will be increasingly used.
Other exciting upcoming trends include near field communications, augmented reality, image recognition, location based technology. If you are interested in seeing how these work for retail businesses visit the Case Studies page.