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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand how Cloud based services can address issues related to their businesses and help them achieve business goals. [printfriendly]

mod-arrow Growth

Cloud use can support growth in a number of ways. Here are a few examples:


  1. Competitive advantage: Gain new functionality without adding the same level of expense in staff and system management. For instance, a Customer Relationship Management (CRM) or online data collector will gather prospective or current client data and automatically enter it into your database without staff time being spent on contact forms, sales forms, etc.
  2. Access larger target market: Depending on the system you deploy, the Cloud can help you reach new markets. For instance, YouTube can store training/sales videos that can be accessed by your staff and by new prospects searching for your company keywords in YouTube. YouTube is the second largest search engine after Google.

3. Travel time for sales/training/staff hire: Accessing international markets? Don’t budget to fly or even do traditional long distance calls. Meet online in the Cloud. For instance, by using online meetings companies can reduce travel time and costs significantly. See an example by WebEx on savings for meeting travel.

4. Scalability: Your company can grow more quickly and without needing to replace systems if you are in the Cloud.