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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand how Cloud based services can address issues related to their businesses and help them achieve business goals. [printfriendly]

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Cloud at work

There is a perception that Cloud computing has to be big, expensive and complicated. Not true. In fact, a small business can take advantage of Cloud computing easily and in a very cost effective manner. Cloud computing is also represented in a wide variety of applications, programs, infrastructure and environments. Using your smartphone to access files stored online is “Cloud computing”.

Mainstream examples of Cloud



Apple is becoming a world leader in Cloud. Example: The Apple Cloud allows Apple users to save an image on one device and have it shared to all their other devices right away.


Cloud services are available through Telstra. Cloud computing has revolutionised the way businesses manage and pay for technology. Telstra provides a secure online environment, scalable Cloud services that gives you a smarter way to respond to changing market and your project needs.


Facebook is a Cloud example we have all probably heard of. What is posted to Facebook is stored on the Facebook server. Posts can be shared to and by others. Photos, documents and messages can be posted and edited. You can access your account from anywhere.

Video explanations of the Cloud

Video by Telstra – basic explanation of Cloud computing for businesses.
Video By National Geographic – basic overview of how we have arrived at Cloud computing.

(Note: These are 3rd party videos and companies and are not endorsed by this site owner.)

Upcoming trends

Other exciting upcoming trends include near field communications, augmented reality, image recognition, location based technology. If you are interested in seeing how these work for retail businesses visit the Case Studies page.

Businesses Using The Cloud


Data courtesy of the Strategic Networks Group.

Data courtesy of the Strategic Networks Group.