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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

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Learning Goal

To provide information, advice and resources that will assist small-to-medium size retail businesses identify suitable eMarketing strategies for their business.


Learning Objectives

By the end of this module, retailers will be able to:

  • Understand the different available eMarketing strategies.
  • Identify critical social media strategies.
  • Review the benefits of using eMarketing to sell online.
  • Develop a plan to identify the most suitable eMarketing strategies for their businesses.


Most Commonly Used Online Marketing Methods

Data courtesy of the Strategic Networks Group.