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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

mod-arrow What is eMarketing?

eMarketing is what it sounds like – online marketing via websites or other online tools and resources. Some eMarketing methods are paid services while other methods are virtually free. A wide variety of eMarketing methods are at your disposal, including: direct email, SMS/text messaging, blogs, webpages, banners, videos, images, ads, social media, search engines, and much, much more.


An example of a new eMarketing trend:

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your product in front of shoppers after they leave your website without buying. For most websites, only 2% of web traffic converts to sale on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away. If you have looked at a product or put it in your shopping cart, left the website without buying and then seen the items appear in your Facebook and other websites you are browsing via online ads – you are being retargeted and reminded of that items you were interested in. More information in Resources.


Make this an empowering, inclusive process and reward all involved as your company moves into the Cloud.