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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

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Marketing activity “how to” and resource links

 

Marketing activity Why do I need this Marketing activity? More details Resource links
Paid advertising Pay-per-click, ads, banners, affiliate programs. Click here Click here
Social media What is social media and how can it play into your eMarketing strategies? Click here Click here
Search engine optimisation How to get your company online presence showing up in Google and other search engine results. Click here Click here
Content Blogs, feed syndication, PR wire services. Click here Click here
Email Email campaigns and direct outreach to target markets. Click here Click here
Webinars Use online seminars to promote your company and products and attract customers. Click here Click here
Video Video is an excellent marketing medium particularly when used with YouTube Click here Click here
Newsletter Newsletter mailing is a tried and true advertising format. Perfect for clients who may not be on other channels. Click here Click here
Mobile Mobile and location based marketing is a rapidly growing field as the number of mobile devices rises. Click here Click here