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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

mod-arrow Mobile Marketing

mobileMobile marketing can be defined as “the use of the mobile medium as a means of marketing communication” and the “distribution of any kind of promotional or advertising messages to customers through wireless networks.”

“As a result of increased digital and tablet usage so too will the engagement on these devices.  26% of Australians have made a purchase on their smartphones.  This is predicted to surge.″  (Source: Attractivo Creative Agency)

Why use mobile marketing?

In 2015, $119 billion worth of goods and services will be purchased via a mobile phone.  (Source:  ABI Research)

People are using their mobile devices to search for and share products and brands. Having an online presence that will work on mobile devices is critical. To test your site as a mobile-friendly site, you can use Google’s tool. Mobile access also potentially allows customers to experience your marketing while they are in a purchase state; the advent of location-based marketing options makes this even more relevant.

There is a continual growth in the number of smartphones and smartphone apps that eMarketers should take into consideration in the company’s eMarketing strategies. For example, there are apps that allow people to find the retailer, such as a pharmacy or restaurant, nearest to their present location.  Will they choose you or someone else? There are apps that allow people to scan products for information and even to purchase via their mobile devices.

Statistics

Mobile usage (tablet and smartphone) now accounts for 27% of internet usage worldwide.  (Source: smartinsights.com)

  • 1.08 billion of the world’s 4 billion mobile phones are smartphones. Smartphones will become increasingly dominant.
  • Apple and Android represent more than 75% of the smartphone market.
  • 29% of mobile users are open to scanning a mobile tag to get coupons.
  • 39% of instances where a consumer walks out of a store without buying, were influenced by smartphones.  (Source:  gogetapps.ca)