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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

mod-arrow eMarketing Resources

This page lists valuable eMarketing resources such as industry forums, case studies, sample websites, articles, tools, videos and more. Choose from your area of interest from the table of contents to visit online content generated by relevant industry experts.

NOTE: the links below were screened from many possible links. This website DOES NOT endorse or represent any of the links below – they are provided as reference only.

1. GENERAL SITES

Online Marketing
http://mashable.com/category/online-marketing/


2. GENERAL GUIDES FROM MASHABLE.COM

Mashable
http://mashable.com/guidebook/facebook/

The PR Pro’s Guide to Blogging
http://mashable.com/2011/04/28/pr-pro-blogging-guide/

The PR Pro’s Guide to Twitter
http://mashable.com/2011/04/14/pr-pro-twitter-guide/

Google+ Communities: A Beginner’s Guide
http://mashable.com/2013/01/18/google-plus-communities-beginners-guide/

Advertising on LinkedIn: Your Guide for 2013
http://mashable.com/2012/12/11/advertising-on-linkedin/

The Beginner’s Guide to Gmail
http://mashable.com/2012/09/27/gmail-beginners-guide/

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3. STATISTICS– all the marketing stats your business case will need!


216 Social Media and Internet Statistics (September 2012) | The Social Skinny

http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

The Ultimate List of 2012 Email Marketing Stats
http://blog.hubspot.com/blog/tabid/6307/bid/33901/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx

Digital Marketing Statistics 2014
http://www.smartinsights.com/marketplace-analysis/customer-analysis/digital-marketing-statistics-sources/

2013 U.S. Digital Future in Focus – comScore, Inc
http://www.comscore.com/Insights/Presentations_and_Whitepapers/2013/2013_US_Digital_Future_in_Focus

100+ B2B Content Marketing Stats: 2013 Benchmarks, Budgets, & Trends Report
http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013/

Online Marketing Category – Online Marketing Blog
http://www.toprankblog.com/category/online-marketing-blog/

Omni-Channel Marketing: Your Next Challenge | ClickZ
http://www.clickz.com/clickz/column/2199397/omnichannel-marketing-your-next-challenge

2013 Internet Marketing Trends (and How They’ll Affect Your Organiz…
http://www.slideshare.net/kanejamison/2013-internet-marketing-trends

10 Content Marketing Statistics That Will Blow Your Mind! – InboundWriter
http://www.inboundwriter.com/content-marketing/25-content-marketing-statistics-that-will-blow-your-mind/

2012 Online Marketing & Technology Predictions
http://www.toprankblog.com/2011/12/future-trends-2012-online-marketing-technology-predictions/

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4. ONLINE MARKETING PLAN DEVELOPMENT

www.gstatic.com/ads/learn/en/buildyouronlinemarketingplan.pdf
http://www.gstatic.com/ads/learn/en/buildyouronlinemarketingplan.pdf

How to : Write an online internet digital marketing plan (updated for 2013)
http://webyogi.co.uk/how-to-write-digital-internet-marketing-plan/

B2B Content Marketing Strategy Checklist | Velocity Partners
http://www.velocitypartners.co.uk/papers/b2b-content-marketing-strategy-checklist/

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5. EMAIL

Email marketing – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Email_marketing

How to grow your email list
http://mashable.com/2013/04/17/grow-your-email-list/

6 Smart & Effective Email Marketing Tactics
http://mashable.com/2011/04/19/email-marketing-tactics/

The Ultimate List of 2012 Email Marketing Stats
http://blog.hubspot.com/blog/tabid/6307/bid/33901/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx

Email Marketing | Create Email Campaigns Fast – Go Daddy
http://ca.godaddy.com/business/email-marketing.aspx

The ultimate mobile email statistics overview
http://www.emailmonday.com/mobile-email-usage-statistics

Statistics: Email Marketing | Marketing Land
http://marketingland.com/library/statistics/statistics-email-marketing

Write Subject Lines To Increase Your Open Rate
http://blog.madmimi.com/write-subject-lines-to-increase-your-open-rate/

7 Proven Ways To Increase Your Email Open & Click-Thru Rates | Unbounce
http://unbounce.com/email-marketing/7-proven-ways-to-increase-your-email-open-click-thru-rates/

Average open, click-through, and bounce rates of Constant Contact customers
http://support2.constantcontact.com/articles/FAQ/2499

Why Purchasing Email Lists Is Always a Bad Idea
http://blog.hubspot.com/blog/tabid/6307/bid/32892/Why-Purchasing-Email-Lists-Is-Always-a-Bad-Idea.aspx

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6. NEWSLETTERS
Email Marketing Software Review 2014 | Best Email Software 
http://email-marketing-software-review.toptenreviews.com/

The Ultimate List of 2012 Email Marketing Stats
http://blog.hubspot.com/blog/tabid/6307/bid/33901/The-Ultimate-List-of-2012-Email-Marketing-Stats.aspx

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7. CONTENT


12 Essential Tools for the Content Marketer

http://mashable.com/2012/04/27/essential-tools-online-marketing-content/

Blog – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Blog

WordPress › Blog Tool, Publishing Platform, and CMS
http://wordpress.org/

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8. PRESS RELEASES
Free Press Release Sites – 2013 test results | Effective press releases | Blog | Vitis PR
http://www.vitispr.com/blog/free-press-release-sites-2013/

4 Simple Ways to Get More Mileage Out of Your Press Release
http://mashable.com/2012/10/20/press-release-impact/

Top 7 Expert Social PR Guides and Tips | Business 2 Community
http://www.business2community.com/public-relations/top-7-expert-social-pr-guides-and-tips-0364183

Seven Expert Social PR Guides and Tips | Social Media Today
http://socialmediatoday.com/tompick/1111301/seven-expert-social-pr-guides-and-tips

Social Pr Guide Series
http://mashable.com/category/social-pr-guide-series/

Social Pr Guide Series
http://mashable.com/category/social-pr-guide-series/

The PR Pro’s Guide to YouTube
http://mashable.com/2011/04/21/pr-pro-youtube-guide/

The PR Pro’s Guide to Blogging
http://mashable.com/2011/04/28/pr-pro-blogging-guide/

The PR Pro’s Guide to Twitter
http://mashable.com/2011/04/14/pr-pro-twitter-guide/

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9. PAID ADVERTISING – ABOUT

Online advertising – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Online_advertising

Guide to LinkedIn PPC Ads: How to Succeed in 2013 | ClickZ

http://www.clickz.com/clickz/column/2230952/guide-to-linkedin-ppc-ads-how-to-succeed-in-2013

List of CPC Advertising Networks | Comparison tables – SocialCompare
http://socialcompare.com/en/comparison/list-of-cpc-advertising-networks

Organic vs. Paid Search Kit
http://www.hubspot.com/organic-vs-paid-search/

Advertising
http://mashable.com/category/advertising/

www.adjuggler.com/docs/AdJuggler_guidetoonlineadv.pdf
http://www.adjuggler.com/docs/AdJuggler_guidetoonlineadv.pdf

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10. SOCIAL MEDIA

Social media – Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Social_media

The Beginner’s Guide to Social Media
http://mashable.com/2012/06/12/social-media-beginners-guide/

Guide to Social Media, Wall Street Edition | The Big Picture
http://www.ritholtz.com/blog/2012/04/guide-to-social-media-wall-street-edition/

Beginner’s Guide to Social Media Strategy | Inc. 5000
http://www.inc.com/aaron-aders/beginners-guide-to-social-media-strategy.html

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11. WEBINAR

The Best Web Conferencing Software | PCMag.com
http://www.pcmag.com/article2/0,2817,2388678,00.asp

Web Conferencing Review 2014 | Best Web Conference Services | Online Meeting Services – TopTenREVIEWS
http://web-conferencing-services.toptenreviews.com/

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12. SEO

5 Secrets to Selecting Highly-Effective SEO Keywords | Inc.com
http://www.inc.com/guide/2010/06/picking-effective-seo-keywords.html

A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
http://blog.hubspot.com/blog/tabid/6307/bid/33655/A-Step-by-Step-Guide-to-Flawless-On-Page-SEO-Free-Template.aspx

11 (of the) Best SEO Tools and Keyword Research Guides of 2012 | B2B Marketing Blog | Webbiquity
http://webbiquity.com/search-engine-optimization-seo/11-of-the-best-seo-tools-and-keyword-research-guides-of-2012/

How to Dramatically Improve SEO in One Simple Step | Inc.com
http://www.inc.com/jeff-haden/dramatically-improve-seo-in-one-simple-step.html

Mashable
http://mashable.com/search/?t=stories&q=seo

Google Shows Startups How to Master SEO in 10 Minutes [VIDEO]
http://mashable.com/2012/06/26/google-seo-tips/

6 Best Practices for Modern SEO
http://mashable.com/2011/11/08/seo-best-practices/

20+ Essential Resources for Improving Your SEO Skills
http://mashable.com/2011/10/09/seo-resources/

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13. BLOGGING

The Beginner’s Guide to Tumblr
http://mashable.com/2012/06/03/the-beginners-guide-to-tumblr/

WordPress
http://mashable.com/category/wordpress/

Context Creative: Must Read: Mashable’s Guide to Social Media
http://www.contextcreative.com/2009/12/must-read-mashables-guide-to-social-media/

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14. MOBILE MARKETING

2013 Mobile Trends For Marketers – Forbes
http://www.forbes.com/sites/forrester/2013/02/14/2013-mobile-trends-for-marketers/

2012 Digital Marketing The Big Australia Report
http://www.responsys.com/downloads/reports/Responsys_Big-Australia-Report-2012.pdf

Mobile
http://mashable.com/category/mobile-/

Mobile Devices Will Outnumber People by the End of the Year
http://mashable.com/2013/02/06/mobile-growth/

Is Location Based Advertising The Future Of Mobile Marketing And Mobile Advertising? – Forbes
http://www.forbes.com/sites/marketshare/2013/01/17/is-location-based-advertising-the-future-of-mobile-marketing-and-mobile-advertising/

Location-Based Mobile Marketing Soars | BusinessNewsDaily.com
http://www.businessnewsdaily.com/3972-location-based-ad-growth.html

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15. SEARCH AND KEYWORD SELECTION TOOLS

Keyword Research Tool Review: Google AdWords
http://searchengineland.com/keyword-research-tool-review-google-adwords-123530

(the links below go to the actual tools)

Search Tools

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16. VIDEO

An SEO’s Guide to Video Hosting and Embedding | SEOmoz
http://www.seomoz.org/blog/hosting-and-embedding-for-video-seo

The PR Pro’s Guide to YouTube
http://mashable.com/2011/04/21/pr-pro-youtube-guide/

Screen Capture Software Review 2013 | Best Screenshot Software | Screen Recording Software – TopTenREVIEWS
http://screen-capture-software-review.toptenreviews.com/

Easy Screen Capture Video – CNET Download.com
http://download.cnet.com/Easy-Screen-Capture-Video/3000-13633_4-10288385.html

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17. ANALYTICS

Getting Started With Google Analytics – Google Analytics
http://www.google.ca/analytics/learn/setupchecklist.html

HOW TO: Get Started With Google Analytics
http://mashable.com/2011/05/23/how-to-use-google-analytics/

Google Analytics – YouTube
http://www.youtube.com/user/googleanalytics

Search | Facebook Help Center
https://www.facebook.com/help/search/?q=insights

About Page Insights | Facebook Help Center
https://www.facebook.com/help/336893449723054/

A Beginner’s Guide to Facebook Insights
http://mashable.com/2010/09/03/facebook-insights-guide/

 

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18. Retargeting

8 Best Practices for Running a Retargeting Campaign
https://retargeter.com/blog/retargeting/8-best-practices-for-running-a-retargeting-campaign

How To Create a Retargeting Campaign in Google Adwords | eBoost Consulting
http://www.eboostconsulting.com/create-retargeting-campaign-in-adwords

How Retargeting Works
https://www.adroll.com/getting-started/retargeting

How to Retarget Content to Facebook Custom Audiences | Social Media Examiner
http://www.socialmediaexaminer.com/retarget-content-to-facebook-custom-audiences