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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

mod-arrow Myths and Facts

Common myths

    1. A lot of social media is for kids.
    2. It will take too much time.
    3. It is too hard to learn.
    4. It is not for my market.


  1. While youth were early adopters, social media has billions of users, and in recent years the demographics have equalised. Also… youth age and become buyers in a world where using social media is simply part of the lifestyle.
  2. Creating strategies ensures that time invested into developing and maintaining social media campaign is viable and provides a good ROI.
  3. Most social media platforms have easy-to-use interfaces and will take between 2- 6 hours to learn completely.
  4. Local social media groups, channels and conversations can be extremely active and a rich source of marketing opportunities for small businesses.