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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand how they can use eMarketing strategies to sell products and services online. [printfriendly]

mod-arrow Why eMarketing?

The “why” of eMarketing is the same as for marketing in general. In all cases, the purpose is to create brand awareness for your company and products and to communicate to your target markets that you have relevant products that people want and need.  The ultimate goal is to attract customers to buy your products/services.

eMarketing uses techniques that are unique to the medium of the internet, which has become a huge channel for reaching potential customers and an essential component of your overall marketing efforts. Moreover, online marketing is generally much lower cost and more effective for reaching large audiences than many traditional paid advertising methods.

Whether you sell products online or not, eMarketing is essential for virtually every business. Online marketing allows you to cost-effectively target your markets with tailored campaigns and messaging to optimise conversions to sales – something very costly and difficult through mass-market-conversions media techniques.

There are numerous online marketing methods described on these pages and, generally, every business should be using several of these to reach their target markets effectively.

Marketing is only effective if people hear, read and experience it. Your marketing message has a far greater chance of reaching people for less cost and more effect online. Many people use online research almost exclusively now. If you are not marketing online, you will never reach those customers.