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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand what Rich Media is and how retailers are using it to sell their products and services. [printfriendly]

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Learning Goal

To identify how Rich Media provides a better customer experience and can improve company profits.


By the end of this module, retailers will be able to:

  • Identify available Rich Media options such as location-based mobile marketing and shopping search wizards.
  • Understand the benefits of using Rich Media.
  • Develop a plan to implement the use of Rich Media in their websites.