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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand what Rich Media is and how retailers are using it to sell their products and services. [printfriendly]

mod-arrow Location Based Mobile Marketing

The rise of consumer use of mobile technology such as smartphones and or tablets, is changing how consumers interact with the retail environment.
This can include shoppers locating your retail outlet with the smart device or actually interacting with your brand while shopping. There are emerging technologies that allow retailers to place “fence” areas in their store and devices that let subscribed shoppers know of items of interest close to them or special events such as sales, discounts, coupons in real time while the consumer is in the store.
mobCurrently there are third-party programs that allow retailers to establish this type of interactivity using Rich Media for the consumer experience. See the video as an example. Disclaimer: we do not endorse or validate any 3rd party programs, they are examples only.

Using location based Rich Media does not have to be this complex. A more conservative form of location-type rich media would include the “Google Places,” “Foursquare,” and other location-type platforms that can be embedded into your retail website and appear when customers search for your store or product. The service of “Google Places” is free of charge and allows you as a retail owner to upload information about your locations. This can include images, videos and maps as well as a profile of your organisation, your product’s, directions to your location and more.

According to a new research report from the analyst firm Berg Insight, the total value of the global real-time mobile location-based advertising and marketing (LBA) market will grow from AUS $654 million in 2012 at a compound annual growth rate (CAGR) of 65% to AUS $9 billion in 2017. This will then correspond to 32.8% of all mobile advertising and marketing. This means that location-based advertising and marketing will represent around five percent of digital advertising, or more than one percent of the total global ad spend for all media.  (Source: Australian Business Review)

“97% of consumers search for local businesses online.” (Source: Google Places).

“Google Places” is a free program that is a critical search engine optimisation tool and a Rich Media experience for your customers.