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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand what Rich Media is and how retailers are using it to sell their products and services. [printfriendly]

mod-arrow Module Resources

RICH MEDIA DEFINED

What is Rich Media? – DoubleClick Rich Media Help
https://support.google.com/richmedia/answer/2417545?hl=en

www.edb.utexas.edu/minliu/multimedia/PDFfolder/AboutRichMedia.pdf
http://www.edb.utexas.edu/minliu/multimedia/PDFfolder/AboutRichMedia.pdf

Official Google Blog: What’s a rich media ad, anyway?
http://googleblog.blogspot.ca/2009/04/whats-rich-media-ad-anyway.html

Tools for Creating Rich Media
http://www.urmc.rochester.edu/libraries/miner/teaching_and_learning/blackboard/BbMediaTools.cfm

How to Use Multimedia for Business Marketing | Inc.com
http://www.inc.com/guides/multimedia-for-business-marketing.html

Multimedia | Online Advertising in Canada: Workshop on Emerging Business, Consumer & Regulatory Issues
http://onlineadvertisingworkshop.ca/2013/multimedia/

onlineadvertisingworkshop.ca/2013/wp-content/uploads/2013/Pan1-ACCC_Riddiford.pdf
http://onlineadvertisingworkshop.ca/2013/wp-content/uploads/2013/Pan1-ACCC_Riddiford.pdf

Multimedia | Online Advertising in Canada: Workshop on Emerging Business, Consumer & Regulatory Issues
http://onlineadvertisingworkshop.ca/2013/multimedia/

http://www.clickz.com/clickz/column/1711403/defining-rich-media
http://www.clickz.com/clickz/column/1711403/defining-rich-media

http://www.iab.net/guidelines/508676/508767/Rich_Media
http://www.iab.net/guidelines/508676/508767/Rich_Media

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GENERAL

eCommerce Features
http://www.mountainmedia.com/c1/c91/eCommerce-Features-Overview-c118.html

Tour Gallery
http://www.realtourvision.com/tour-gallery.php

Lightology
http://fusion.realtourvision.com/94835

Flash and other rich media files – Webmaster Tools Help
https://support.google.com/webmasters/answer/72746?hl=en

Using Rich Media in Your Marketing Web Site – For Dummies
http://www.dummies.com/how-to/content/using-rich-media-in-your-marketing-web-site.html

Rich Media for Your Website | Entrepreneur.com
http://www.entrepreneur.com/article/168910

Rich Media Improving Engagement and ROI
http://www.r2integrated.com/news/blog/how-rich-media-can-increase-engagement-drive-traffic-boost-roi

MOJO Rich Media
http://www.mojorichmedia.com/

Social Rich Media
http://www.celtra.com/social_rich_media

Amazon.com Help: Rich Media & Product Videos
http://www.amazon.com/gp/help/customer/display.html?ie=UTF8&nodeId=12277441

Rich Media Management CMS Software | Photo Albums & Video Galleries for Your Association – Tendenci Open Source CMS for Nonprofits
http://tendenci.com/rich-media-photo-and-video/

What is interactive media? | contagious ideas
http://contagious-ideas.com/what-is-interactive-media/

SEO & Rich Media — Webonobo
http://www.webonobo.com/en/blogonobo/seo-rich-media

Rich Media Overview
http://www.slideshare.net/krithikac/rich-media-overview

http://www.dummies.com/how-to/content/using-rich-media-in-your-marketing-web-site.html
http://www.dummies.com/how-to/content/using-rich-media-in-your-marketing-web-site.html

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RICH MEDIA CASE STUDIES AND STATISTICS

How Do Mobile Rich Media Ads Perform? | Medialets
http://www.medialets.com/how-do-mobile-rich-media-ads-perform/

Why Advertisers Need YouTube [INFOGRAPHIC]
http://mashable.com/2013/06/13/youtube-marketing-advertising/

The Blinder Group: Multimedia Advertising Sales Revenue Case Studies: Legacy and Digital Media Marketing Success Stories
http://www.blindergroup.com/articles/

The Top Tech Trends For Retailers in 2014 | Digiday
http://digiday.com/brands/neustares-retailer-tech-trends-2014/

Digital retail trends to follow | Destiny Man
http://www.destinyman.com/2014/05/21/digital-retail-trends-to-follow/

http://blog.webinarresources.com/blog/markrice/merging-print-and-interactive-rich-media-web—our-first-cross-media-campaign
http://blog.webinarresources.com/blog/markrice/merging-print-and-interactive-rich-media-web—our-first-cross-media-campaign

http://www.celtra.com/about/blog/?category=Case+Studies
http://www.celtra.com/about/blog/?category=Case+Studies

http://www.concierge360.com/RichMedia.html
http://www.concierge360.com/RichMedia.html

http://www.richmediagallery.com/resources/html5/
http://www.richmediagallery.com/resources/html5/

http://www.atinternet.com/en/product/web-analytics/video-rich-media/
http://www.atinternet.com/en/product/web-analytics/video-rich-media/

http://www.csun.edu/cod/conf/2002/proceedings/169.htm
http://www.csun.edu/cod/conf/2002/proceedings/169.htm

http://www.admonsters.com/topic/rich-media
http://www.admonsters.com/topic/rich-media

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RICH MEDIA EXAMPLES

Shopkick’s shopBeacon (iBeacon/BLE) Trial Live at Macy’s in SF – YouTube
https://www.youtube.com/watch?v=c3h0eKGfUfI

Rich Media Examples | Mocean Mobile
http://www.moceanmobile.com/Rich-Media

Rich Media Advertising Examples
http://www.haymarketmedia.asia/AdDemo/Campaign/

http://digitaland.tv/web/blog/rich-media-formats-and-features-in-mobile-advertising/
http://digitaland.tv/web/blog/rich-media-formats-and-features-in-mobile-advertising/

http://www.mojorichmedia.com/
http://www.mojorichmedia.com/

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RICH MEDIA TOOLS

Official Google Blog: What’s a rich media ad, anyway? ** How to use double click tool
http://googleblog.blogspot.ca/2009/04/whats-rich-media-ad-anyway.html

How To Use YouTube For Direct Response Advertising
http://www.koozai.com/blog/social-media/video-marketing/how-to-use-youtube-for-direct-response-advertising/

9 Tips to Maximize YouTube’s Marketing Potential
http://mashable.com/2013/06/03/youtube-marketing/

Tools for Creating Rich Media
http://www.urmc.rochester.edu/libraries/miner/teaching_and_learning/blackboard/BbMediaTools.cfm

How to Use Multimedia for Business Marketing | Inc.com
http://www.inc.com/guides/multimedia-for-business-marketing.html

http://www.webonobo.com/en/blogonobo/seo-rich-media
http://www.webonobo.com/en/blogonobo/seo-rich-media

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BEST PRACTICES

Web Content Development Process – Best Practices
http://www.slideshare.net/arnaud68/web-content-development-process-best-practices-10155067

Best Practices for Web Design in a Multi-browser Multi-platform Digital Universe. – Business 2 Community
http://www.business2community.com/tech-gadgets/best-practices-for-web-design-in-a-multi-browser-multi-platform-digital-universe-0200879#!yPmR1

Best Practices In Modern Web Design: The Ultimate Round-Up | Smashing Magazine
http://www.smashingmagazine.com/2010/03/23/best-practices-in-modern-web-design-the-ultimate-round-up/

Best Practices: Online And Multimedia | Poynter.
http://www.poynter.org/tag/best-practices-online-and-multimedia/

Best practices in creating quality online experiences for museum users
http://www.sciencedirect.com/science/article/pii/S0260477905000208

http://www.slideshare.net/arnaud68/web-content-development-process-best-practices-10155067
http://www.slideshare.net/arnaud68/web-content-development-process-best-practices-10155067

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VIDEOS

Rich Media – Part 1: What is Rich Media? – YouTube
https://www.youtube.com/watch?v=AvuKcFWJWSc

Rich Media – Part 2: The Sensory Effect of Media – YouTube
https://www.youtube.com/watch?v=s2nboIUVraM

Rich Media – Part 3: Rich Media in Practice – YouTube
https://www.youtube.com/watch?v=f_gMxJILygg

Rich Media – Part 4: Putting it All Together – YouTube
https://www.youtube.com/watch?v=ZUMZO41kTaQ

The Illusion Factory 2011 Banner Reel Part 2 – Examples of Rich Media Interactive Advertising – YouTube
https://www.youtube.com/watch?v=eCt8vzjkKq8

Rich Media Communications – YouTube
https://www.youtube.com/watch?v=YkDjdggZpM4

http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Videoconferencing-Grows-With-Rich-Media-Preservation-92473.aspx
http://www.streamingmedia.com/Articles/Editorial/Featured-Articles/Videoconferencing-Grows-With-Rich-Media-Preservation-92473.aspx

http://adwords.blogspot.in/2009/03/rich-media-and-video-templates-in.html
http://adwords.blogspot.in/2009/03/rich-media-and-video-templates-in.html

http://peptechlearn.blogspot.in/2012/04/great-short-videos-on-using-rich-media.html
http://peptechlearn.blogspot.in/2012/04/great-short-videos-on-using-rich-media.html

http://www.creativeplanetnetwork.com/dcp/news/producing-rich-media-content-online-education/41138
http://www.creativeplanetnetwork.com/dcp/news/producing-rich-media-content-online-education/41138

Virtual Dressing Room/Interactive Mirror Kinect – YouTube
https://www.youtube.com/watch?v=UhOzN2z3wtI

UK’s first interactive virtual grocery store – YouTube
https://www.youtube.com/watch?v=7JItU05mjCk

Virtual fitting room by Fitting Reality – YouTube
https://www.youtube.com/watch?v=RCM0u2tBl5E

The Science of Shopping and Future of Retail: Devora Rogers at TEDxWakeForestU – YouTube
https://www.youtube.com/watch?v=qVJAr5eGOKA

TED Talk: Future of e-Commerce pick and pack | Luxury Activist
http://luxuryactivist.com/high-tech/ted-talk-future-of-e-commerce-pick-and-pack/

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WHY RICH MEDIA

Rich Media Improving Engagement and ROI
http://www.r2integrated.com/news/blog/how-rich-media-can-increase-engagement-drive-traffic-boost-roi

Celtra Mobile Rich Media Monitor – Q2 2012
http://www.celtra.com/infographic/?v=11

Display Advertising: Going Through an Awkward Stage, but Here to Stay (and Prevail) | ClickZ
http://www.clickz.com/clickz/column/2217598/display-advertising-going-through-an-awkward-stage-but-here-to-stay-and-prevail

How Do Mobile Rich Media Ads Perform? | Medialets
http://www.medialets.com/how-do-mobile-rich-media-ads-perform/

Why Advertisers Need YouTube [INFOGRAPHIC]
http://mashable.com/2013/06/13/youtube-marketing-advertising/

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LOCATION BASED MOBILE MARKETING

How Are Retailers Using Mobile in the Changing Path to Purchase? – eMarketer
http://www.emarketer.com/Article/How-Retailers-Using-Mobile-Changing-Path-Purchase/1010368

Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales
http://marketingland.com/report-mobile-drove-200-billion-2013-retail-sales-73866

The Next Wave in Shopper Marketing: Micro-Location in the Retail Space | ClickZ
http://www.clickz.com/clickz/column/2316449/the-next-wave-in-shopper-marketing-micro-location-in-the-retail-space

Shopkick’s shopBeacon (iBeacon/BLE) Trial Live at Macy’s in SF – YouTube
https://www.youtube.com/watch?v=c3h0eKGfUfI

Find Out Why Retailers Spend Millions On Mobile Advertising | Business Insider India
http://www.businessinsider.in/Find-Out-Why-Retailers-Spend-Millions-On-Mobile-Advertising/articleshow/30742082.cms

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CRM SYSTEM

2014 top review for CRM software
http://crm-software-review.toptenreviews.com/
http://www.softwareadvice.com/crm/?layout=var_a
http://www.capterra.com/customer-relationship-management-software/


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FUTURE TRENDS – example virtual fitting room

Fashion retailers sign up for virtual changing rooms | News | Retail Week
http://www.retail-week.com/technology/fashion-retailers-sign-up-for-virtual-changing-rooms/5045298.article

Fits.me | Virtual Fitting Room
http://fits.me/

Can This Company Finally Get The Retail Fashion World Online? ⚙ Co.Labs ⚙ code + community
http://www.fastcolabs.com/3026831/can-this-company-finally-get-the-retail-fashion-world-online

Internet of Things in Retail
http://www.microsoft.com/windowsembedded/en-us/internet-of-things-retail.aspx

Retail Solutions for the Internet of Things
http://www.intel.com/content/www/us/en/retail/retailsolutions.html

Amazon’s Firefly Feature Scans the World Around You, and Lets You Buy It
http://mashable.com/2014/06/18/amazon-firefly/

New Retail Mobile Apps from SAP Transform the In-Store Shopping Experience
http://www.news-sap.com/new-retail-mobile-apps-from-sap-transform-the-in-store-shopping-experience/

Why the Future of Retail Will Blow Your Mind | Entrepreneur.com
http://www.entrepreneur.com/article/234407

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Image Recognition

Where Image Recognition Technology Is Headed For Retailers: Cortexica Interview
http://www.forbes.com/sites/rachelarthur/2014/11/17/where-image-recognition-technology-is-headed-for-retailers-cortexica-interview/

Fashion retailers eye up image-recognition apps for smartphones | Business | The Guardian
http://www.theguardian.com/business/2014/apr/20/fashion-retailers-image-recognition-apps-smartphones

Amazon Puts Image Recognition Into Its Main iOS App – Prepare To Be Even More Showroomed, Retailers | TechCrunch
http://techcrunch.com/2014/02/06/amazon-puts-image-recognition-into-its-main-ios-app-prepare-to-be-even-more-showroomed-retailers/

Despite tech hurdles, retailers adopting image-recognition tools | JWTIntelligence
http://www.jwtintelligence.com/2014/11/tech-hurdles-retailers-adopting-image-recognition-tools/#axzz3SsfcvOyl

Mobile Image Recognition to Revolutionize Ecommerce? | Practical Ecommerce
http://www.practicalecommerce.com/articles/57496-Will-Mobile-Image-Recognition-Revolutionize-Ecommerce

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