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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand what Rich Media is and how retailers are using it to sell their products and services. [printfriendly]

mod-arrow Shopping Search Wizards

Many third-party shopping website platforms provide basic wizards to load your inventory into. These allow customers to search by date and/or unique properties of your retail products. It helps customers sort through what is available in their size, colour, product type and more. This encourages customers to interact with your various products and easily find what is in stock for them making, their shopping experience more positive.

bnAs an example, Birdnest: http://www.birdsnest.com.au/ allows visitors to search by size and other preferences. Clicking on the item allows them to control “perspective,” viewing the front, back etc. and then click the image to zoom in on details. Paid platforms by eCommerce stores such as Shopify also offer apps that provide this functionality.