Retailers will understand what Rich Media is and how retailers are using it to sell their products and services. [printfriendly]
What is Rich Media?
Rich Media facilitates a new kind of information delivery or messaging, in the form of digital content. The term “media” in “Rich Media” is an abbreviated version of the term “multimedia.” Multimedia goes beyond traditional text (including printed material). It includes image, audio, and video, and is primarily suited to computer screens and electronic displays.
Multimedia also includes digital content that is recorded in digital format, accessed, displayed and experienced by computers, laptops, smartphones and other electronic data products, known collectively as multimedia devices.
The term “rich” in “Rich Media” goes farther, defining digital content, appropriately suited for the Internet. Rich Media includes interactive web elements that are published online to attract attention and engage the users with certain activities. (For example, asking for input using the keyboard or the mouse).