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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand the different technology and strategies that can assist their retail businesses to begin or improve selling their products and/or services online. [printfriendly]

mod-arrow Affiliate Programs

Would an affiliate program work for you?

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“Website affiliates are what drive Internet marketing. Companies run affiliate programs to generate leads and sales from other websites. They pay the sites who host their ads, a commission for products sold through the links on their sites.

For example, if a site owner signs up for Amazon.com’s affiliate program, he will receive advert banners or links from Amazon.com that he can place anywhere on his site. Then, if a visitor clicks on the Amazon.com banner or a link on his site and buys something, he will receive a commission. Unfortunately for website owners, affiliate commissions are seldom above 5%, most web sales are made with small profit margins.” (Source: PC.net)

There are two basic ways to benefit from affiliate programs:

  • Being an affiliate: Reselling other vendors’ products for a commission. This can allow online sellers to make money selling online without needing products, services or the majority of online-sales infrastructure.
  • Using an affiliate: Companies with products or services to sell online can list their product with affiliates who will in turn market and sell products for a commission.