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The Digital Business Kit for Retailers

Learning Outcomes

Retailers will understand the different technology and strategies that can assist their retail businesses to begin or improve selling their products and/or services online. [printfriendly]

mod-arrow Affiliate Programs

Would an affiliate program work for you?

“Website affiliates are what drive Internet marketing. Companies run affiliate programs to generate leads and sales from other websites. They pay the sites who host their ads, a commission for products sold through the links on their sites.

For example, if a site owner signs up for Amazon.com’s affiliate program, he will receive advert banners or links from Amazon.com that he can place anywhere on his site. Then, if a visitor clicks on the Amazon.com banner or a link on his site and buys something, he will receive a commission. Unfortunately for website owners, affiliate commissions are seldom above 5%, most web sales are made with small profit margins.” (Source: PC.net)

There are two basic ways to benefit from affiliate programs:

  • Being an affiliate: Reselling other vendors’ products for a commission. This can allow online sellers to make money selling online without needing products, services or the majority of online-sales infrastructure.
  • Using an affiliate: Companies with products or services to sell online can list their product with affiliates who will in turn market and sell products for a commission.