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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand the different technology and strategies that can assist their retail businesses to begin or improve selling their products and/or services online. [printfriendly]

mod-arrow Indirect Sales

Indirect sales online

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“Indirect sales” refers to the selling of products or services through 3rd party websites, marketplaces and channels. The use of 3rd party marketplaces allows retailers to avoid having to build a website. Although, typically a company website page will also exist to provide more information on the products.

Take for example, iTunes App Store. It is possible to develop and sell an app on iTunes without a main business website. However, there is a section for “More” in the iTunes marketplace that typically would lead to the vendor’s website, where a greater depth of product information may be available. This also helps drive traffic to the vendor’s brand and main website, where other products may be available for direct sales.

Indirect sales are best for simple, lower cost products, content services, and Software-as-Service.

Products can be loaded, advertised and sold through 3rd party websites. It is possible to synchronise products listed on an online-sales website with channels, like eBay or Amazon, if retailers are using an eCommerce website that allows this, such as Shopify. If the retail website cannot connect to marketplaces directly, the retailer will have to manually load and maintain products on other marketplace sites. Examples of marketplaces  are available in this module.

Pros: Indirect sales channels already have high volumes of visitors, more sophisticated functionality and can become very low maintenance once set up.

Cons: Indirect sales can be more complex to set up accounts and define relationships with 3rd parties vs. establishing your own website.

Best for: Simple, lower cost products, content services, and Software-as-Service.