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The Digital Business Kit for Retailers


Learning Outcomes

Retailers will understand the different technology and strategies that can assist their retail businesses to begin or improve selling their products and/or services online. [printfriendly]

mod-arrow Online Marketplaces

Why use an online marketplace?

The core business of online marketplaces is connecting many small businesses with instant access to a huge market. This enables many small businesses to gain market access quickly and with less need for extensive marketing campaigns, whether they have their own website for direct online sales or not.

There are numerous marketplaces for different product types and company needs. The following are some well-known examples of online marketplaces through which you can sell products in addition to (or instead of) your website.

www.alibaba.com Alibaba is the largest international marketplace with approx. 36.7 million registered users from more than 240 countries and with more than 2.8 million supplier storefronts. www.alibaba.com
www.ebay.com.au In 2015, the company expects to enable $300 billion in global commerce, compared to $175 billion in 2012. ebay
www.theiconic.com.au The Iconic carries fashionable men’s and women’s clothes. iconic
www.asos.com/au Asos is another clothing/fashion retailer specifically known for deals and bonuses.
www.gumtree.com.au Launched as an Australian local classified ads and community site. Gumtree
www.dealsdirect.com.au Popular discount online department store. deals
www.oo.com.au Australia’s leading online departmental store. oo
www.amazon.com Started as an online marketplace for books and has expanded to a vast range of products. www.amazon.com
www.graysonline.com GraysOnline is an Australian online retail and auction company, offering a huge range of consumer, industrial and commercial goods. www.graysonline.com
www.groupon.com.au Groupon Australia sends you on a direct route to the leading leisure, entertainment, food and drink, health, beauty, adventure activities in your city. www.groupon.com.au

Specialty marketplaces

Large general markets, like eBay, can be overwhelming with regards to the sheer product volume and competition; whereas, specialty marketplaces, like Etsy or Soundcloud (music), make it easier for special-interest shoppers to see your product.

Examples of specialty marketplaces: The chart below outlines the profiles of a few specialty marketplaces including an overview of a number of retailers selling products (merchants/shops).  Also including how many items are in the marketplace, how many visitors (traffic) as well as important considerations such as commissions and fees.

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Resource links for research


Sellers Choice 2013: Merchants Rate Top Online Marketplaces
http://www.ecommercebytes.com/cab/abu/y213/m02/abu0328/s02

10 Ways to Evaluate Online Marketplaces | Practical eCommerce
http://www.practicalecommerce.com/articles/3558-10-Ways-to-Evaluate-Online-Marketplaces

The 5 Best Online Marketplaces for Selling Handmade Goods | PCWorld
http://www.pcworld.com/article/255698/the_5_best_online_marketplaces_for_selling_handmade_goods.html?page=2

20 Online Marketplaces to List Your Product on Today
http://premium.docstoc.com/article/123209975/20-Online-Marketplaces-to-List-Your-Product-on-Today Amazon